Jbaits Australia was founded and created by us — John and Hayley.

As third-generation fishermen’s son and daughter, we’ve spent our lives surrounded by the ocean and nature and everything it has to offer.

Fishing and the great outdoors isn’t just a hobby for us — it’s a way of life.

Our passion for fishing and catching big fish has inspired us to create handmade soft plastic lures that have been tried, tested, and proven to catch fish in both saltwater and freshwater.

At Jbaits Australia, every lure is hand crafted with experience, and designed to help you make the most of every cast.